Executive Director of the density of the target to reduce China SARFT Intel in the market for triple play
Executive Director of the density of Intel China SARFT Objective cut into the market for triple play
Currently, Intel's Digital Home in charge of the division of television, and the administration has been in contact several times to test the different options that could be taken SARFT approach "triple play". At the same time as the government will increase investment Chinese in China's determination. Represents a TV, computer, free phone cable to connect title = "Dell Latitude D610 Battery"> Dell Latitude D610 Battery presenting the card, oil paint color represented the majority of Intel Zizhuyuan Shanghai office wall. Looking to invest in 25 years Chinese history, Ge Jun, concluded: "To succeed in China, but its strategy and national strategy for the party of China, to find a win-win points .
June Ge General Manager of Intel China, China is also general counsel of Intel, who participated in the implementation structure and design Business in China, but also once represented Intel on many occasions with the Chinese government at all levels to carry out transactions, the negotiation of policy competition.
Now, Ge in June, led his team will soon begin a new challenge – to cut the triple play market.
For individuals, the three are integrated, but the choice of technology, but to occupy the field of computing platforms a market share of over 80% of Intel, the "triple play, no doubt, will face the roof open its new space.
Latency
Now confirmed by Intel's Digital Home Division Business SARFT television and has been approached several times to test the different options that could be taken SARFT triple play approach. At the same time as the government China will increase investment in determining China.
In fact, to capture a slice of the overall situation in the three are integrated, Intel has been inactive for some time. In Over the years, relying on local radio and television for self-construction, the level of self-oriented, more organization, the broadcasting market is relatively closed set. dispersed investors. What Intel has made a to a break in the way of radio and television stations.
According to informed sources, the "triple play" of the first title = "Battery A1185 Apple"> Apple Battery pilot cities A1185 ultimately may be more favorable to the integration of radio and television. These 20 cities, Intel is already successfully on the track includes both.
March 2008, Intel in China for the Chinese cable operators multimedia processor for digital television has several launched a "new generation hybrid set-top "to provide 3D and 2D graphics accelerator and browser capabilities.
The following year, Intel has become one of the main providers sequence-TV operator China. This year in April, Intel introduced the Shanghai joint interactive TV Media. Intel only as a platform for manufacturers provide the program with Centrino technology, Coordination and Development and the wireless transceiver interactive television programs provided by Legend Silicon, Intel but not enough to pursue the field of cable television, Intel also has the technology in the U.S. Legend $ 40 million.
Number and distribution of Zhejiang Shanghai Media truly effective. China and the Shanghai Media to become the number of leaders "Triple play" in August 2009 after leaving Internet TV, Shanghai Media and Hangzhou, China the number of Internet re-issued by SARFT TV license. Insiders said that China Telecom and Zhejiang Radio and Television entered the field of broadband for the number of broadband operator in China, according to Zhejiang broadband telecommunications Band on the impact of large, also with the telecommunications market, the formation of structures.
Near the SARFT said the election pilot cities for the triple play, SARFT prefer bidirectional network integration and transformation of a better city, Shanghai Media have tended to prefer the high penetration of broadband access, the highest ARPU, basic cable and relatively poor regions such as schools. policy clear in the triple play before, Intel has become the heart of Shanghai Media supplier.
Intel does not stop there. Outside operator begin to "buy" Intel computer industry beyond its borders family, enter in the field of television. Blowing interior color when the TV Manufacturers Internet TV waves, Intel became the TCL and Skyworth Internet TV providers chips. To increase the bargaining power, Intel said that its past experience in the Internet architecture more mature platform, and optimization of multimedia.
To be a leader in Internet television, the national television giant TCL Skyworth program and Intel are accepted. In 2009, Intel co-THC, it can have a video, you can download directly from sites like the Internet Storm MITV TV. A year later, Intel, in turn, capping of 3D technology, have jointly launched an enhanced version of Internet TV TCL3D.
February This year, HP Pavilion dv9000 Intel Skyworth battery indicator, cat coming to television, the cat COCO TV launch. Intel initiates said although the two technologies based on the same platform, but completely different. Since the policy of "triple play" is not yet clear, Intel needs to various programs to make test the meaning of the SARFT.
Today, television producers are the countries with access to the license agreement has been signed, including the number TCL Multimedia and Hangzhou, China, Hisense Electric in Shanghai, Tsinghua Tongfang and NTV, TV manufacturers colored Hope to cooperate with the Department of the distribution content in the first machine. According to Intel's plans, both the number and Hangzhou, China, or if the TV makers TCL, a "triple play" provided that the beneficiaries, regardless of which party will appeal to allow the company to enter the ranks of providers of balance.
Water
Since the invention of the Internet, Intel understand the business need to develop a terminal simple and easy to win, you can have customers stable. Digital Home Manager, said: "Apart from the request decoder boxes and other products from Intel for the development of games, music and other value added. "
China had little more than the income of cable broadband transport system and operating costs, there are about 30% of turnover comes value-added services such as interactive on-demand. cable companies, as gehu, video and other business enterprises Tianwei During the integration of automation but can generate high added value added value services are not numerous.
Intel Inside ", until now, because cable operators provide set-top box free for users, resulting in large chips are usually low, this approach allows operators to enhance the added value is difficult. "Intel person, requested anonymity said a cable television operator Beijing TV chips used in the upgrade process has encountered obstacles. At that time, Intel prices are too high and were rejected. This reporter has learned that this means that operators gehu. Gehu no comment.
The Vice-President TCL Multimedia China, Lee Road, told television reporters that two or chat in 3D with TV, Internet TV is a standard that currently tangled problem.
In other words, Intel earlier in the regime of diffusion system is like the beginning of the "triple play" China in the rules development, access to the right to speak.
Intel has not only the idea. It is understood as title = "IBM ThinkPad R50 battery"> IBM ThinkPad R50 battery business transport layer layer, the terminal layer, the link "four" triple play. "Cisco launch joint ZTE NGN, 3G and data collaboration in the field of integrated solutions. SARFT build a laboratory for ten years in the triple play NGB. DVN Acquisition (DVN) in the business area of digital television set-top, enter in the set-top boxes on the floor. Ericsson in collaboration with Shenzhen Media Group, under the rules NGB technologies "triple play" integration solutions through three screens and implementing cooperation in areas such links. For competitors, the confidence of Intel, said, "may have other competitors in this business R & D capacity, but mass production, high performance may be relatively low. "
TCL Multimedia China, said Deputy Chief Lee Road, TCL has over Intel, a supplier of chips. Because on TV, Intel has not yet formed a similar monopoly in the field of information before the market open at the beginning of a larger effort.
Like TCL, Skyworth Internet providers TV chip, the higher order largely by the law of the Internet to speak on television, British Teerxunsu combines Google and Sony to develop a name GoogleTV "(Google TV) platform for a new generation of television sets and decoders the network working in the classroom.
In fact, to enter the room user, as soon as six years ago, the strategy of Intel's digital home, developed in 2005, has a high profile in China launched the "Viiv" platform. However, it was the right time. opportunity "China will seize the" triple play . Intel's role in the "triple play" which could play a role, any terminal or network set-top box, Intel technology can provide and appropriate services. "Ge told reporters in June.
If the general situation in the triple play, the proportion of public procurement and the unit can be described as long-cherished desire for many years, one day become reality.
In this case, Intel has also been offered to resolve the outside world to increase investment in China. He moved to Hong Kong as Google, Hewlett-Packard at the door June Ge quality often asked: "15 years ago, only venture into China, companies are increasingly comprehensive in China and now China seems to have a risk of re-election. China Not that some of the items were not welcome foreign investment to come to HP Pavilion zv6000 the battery? "
At this time "Said Ge Jun, an increased commitment to investing in China and said the company's strategy, as it coincides with China's strategy, the node is a win-win.
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